Thanks for tuning in for the latest version of geek speak. This month is dedicated to those businesses who have been putting off the improvement or creation of a Web Site. If your business is still sitting on the fence, do I have an article for you!
Ten Reasons Why Your Businesses / Organization needs a web site.
Today, small and medium sized businesses need to proactively promote their business. Any single reason below should be a catalyst for having an effective web site. The following are the The Top 10 Reasons Your Business Needs A Website TODAY! I think you will find that some if not all of these can apply to your company.
1. Relatively Inexpensive.
Opening a second location can increase your exposure to potential customers. For a small fraction of the cost to open a new locale you can setup a custom web site from a professional company.
2. Genuine Resource.
If you invest in your web site by adding useful information you can make your site a valuable resource. For example, “how to articles” or answers to “frequently asked questions” can be a great service to visitors and as a bonus show your to be an expert in your field.
3. Up-to Date.
Those shiny new post cards and brochures look great and can be a powerful tool. But, wait! You’ve made a change in your offering and now it is out of date. With a good CMS (Content Management System) running your web site, you can quickly and easily update your site whenever info about your product/ services changes.
4. Tell A Friend.
What is a the biggest compliment that a customer can give you? Words are nice but telling a friend is by far the biggest way to say well done and thank you. But, chances are they still don’t have your brochure or business card. They can give someone your number to call, but sending them to your web site allows the potential client to learn so much more and in your own words.
5. Consumer Habits have Changed.
I recently read that 70% of consumers pre-qualify businesses online before making contact. The modern sales process has dramatically changed. Consumers are making decisions based on what they see online. Today’s consumers are much more informed before they ever make contact. Is your business giving the right info? Is it giving any at all?
6. Have an Online Presence (Existence).
If you don’t have a web site or have a web site that cannot be found, you essentially don’t exist to your potential customers. Your business may be just down the street from someone looking for your service, but when they do a web search and only see two of your competitors – you don’t exist.
7. Collect Valuable Information.
Visitors can interact with you in a non-confrontational way. When they fill our your feedback form or comment on your blog they can give you crucial business feedback. All of this feedback is documented digitally. Additionally, with the use of web site statistics you can review the viewing habits of your visitors as they come into your site, as they check our your business and where they go when first leave and how often they return to your site. Note: their personal info is not tracked simply by them clicking.
8. The Death of Yellow Pages.
Yellow pages used to be THE primary source to find business info. Now before people can find the book they they can “google” “Longview, WA Company Name” or “Longview, WA Product/Service.” A popular tool for the local area is CowlitzToday.com – with detailed info about each business. With the increasing popularity of smart phones many visitors now have the phone book of the future in their pocket.
9. Now Open 24-7, 365 Days a Year.
Consider the additional cost to staff your business 24 hours a day 365 days a year.
Your web site will likely be open 99.9% percent of the time and rarely call in sick. Your web site can have all of the right answers to FAQs (frequently asked questions) and to questions that you’d like for them to ask. Consumers are increasingly becoming busier and busier every day and by providing information and services online you are able to attract the people who are simply just too busy to handle all their needs during their 9-5 workday while working around your 8-6 office hours.
10. Put your best foot forward.
A well-planned web site is a great well to instill confidence in prospective clients. Your web site gives you the opportunity to present the best and most complete image of your company. You are in control to set the tone of your company. Careful preparation of your “first impression” is essential.
Do it TODAY!
Whether you decide to hire a professional web development company like omOriginals to design and build your business or organizations website, or have the time and desire to build your own, your business shouldn’t go any longer without one!
It is time to catch up ensure your success. omOriginals offers free consultations, and can help you outline your web goals and needs efficiently. Call (360)575-9839 today to get started.
~ Oscar not only wrote this article, he also read it. Imagine that! This has inspired him and his company to begin a major 2 phase upgrade to their own web site found at omOriginals.com Stay tuned.