Twitter/Facebook Will Soon Dominate The Web — Not Google.

Here is my take on an interesting article.

Google made content more accessble in a no-nonsence way that had never been done before.  When optimizing websites for Google and other search engines we often hear “Content (data) is King.”

Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings in a single bound! (“Look! Up in the sky!” “It’s a bird!” “It’s a plane!” “It’s Social Marketing!”)

Data is big.  Social Relationships are HUGE.

http://ow.ly/w8Bi

New Visa & Mastercard Requirements for eCommerce

Attention Online Retailers,

If you sell products and/or services online you need to check out this article.

VISA/MASTERCARD REQUIREMENTS FOR MERCHANTS WITH ECOMMERCE WEBSITES

The rapid growth of electronic commerce and new Internet business models continues to pose risk management challenges for Acquirers/Processors. Visa and MasterCard have mandated that all merchants who process and/or accept credit card orders using a shopping cart, web hosting company or other internet means  (often referred to as “ecommerce transactions”), must adhere to the following regulations to remain compliant.
Websites now must display all of the information listed below.  Account Executives can provide this information as a checklist for their merchants.
A complete description of the goods and/or services offered.
Business and contact information, including the business address and telephone number. The address displayed must match the physical address of the business.
Alternate contact information (including email address and fax number).
The currency in which the transaction will be conducted.
Customer service telephone number.
Delivery standards, including delivery method (i.e., FedEx, UPS, USPS, etc.) and time standards i.e., product will arrive within three business days). Both domestic and foreign import/export shipping time standards must be included (if applicable).
Merchants must disclose the business’s country of origin (i.e., United States).
Card association logos must be displayed.
Terms and conditions, as well as export and/or legal restrictions (including for international transactions, if applicable) must be displayed on:
The same screen as the checkout screen (where the total purchase amount is displayed), OR
Within the sequence of Web pages the cardholder accesses during the checkout process.
A clear and concise privacy policy. This must also disclose what information is collected, how it is tracked and with whom it is shared.
The business’s refund/return policy must be described in full detail, so that cardholders are aware of their options before purchasing the product or service. It must also include a “Click Here to Accept” function.
The Website’s security method for the transmission of payment data (i.e., SSL Secured 128 bit).
Customers must be able to review all information prior to completing the sale and have the option to cancel the sale.
Contact information for the Web hosting service must also be displayed.
The above information will be reviewed by Underwriting when an ecommerce application is submitted. The deal will be pended if the website does not display all of the above information. Account Executives must inform their merchants who process ecommerce transactions of the above Visa/MasterCard requirements.  In addition to the initial underwriting review, annual reviews are required by VISA and will be conducted by the Transaction Risk Department for each ecommerce merchant.   Merchant will be contacted if non-compliant items are noted.  If not corrected, the merchant account may be subject to termination.

101.5 The Wave

We’re kicking off the holidays with a rockin’ new site; enter 101.5 The Wave.

101.5 The Wave is a welcome addition to the Kelso-Longview air waves.  There’s nothing else quite like the great Classic Rock songs—your favorites, and some of the favorites you won’t hear as much anymore. More songs and more variety than stations that play the same 200 songs over and over again.  And every song is chosen to be the best rock— The Stones, The Doobie Brothers, The Beatles, The Who, Led Zeppelin, Elton John—all the iconic performers and songwriters that made the music so great.  101.5 The Wave is a great way to Listen to music Live! Catch your local news or catch Local Movie Times in Kelso-Longview, Washington.  You can even see local web cams in action!

101.5 The Wave
P.O. Box 90
Kelso, WA 98632
360.636.0110
Send an eMail

http://www.1015thewave.com

Say “Hello!” to Social Marketing!

Hello Friends,

It is an exciting time to be in marketing and to be a geek! Internet Marketing has and continues to transform the marketing landscape.  The latest buzz is Social Networking. Sites like facebook and twitter are some of the most talked about sites on the planet. There is lot of talk, but I’d like to offer a little education. Read more >>