The battle is on!
A few years ago it seemed like every business now had a web site. Fast forward to day.: More and more businesses are now getting Facebook Pages. So the question is this, “which is better – a great website or a great Facebook Page?” Let’s dare to compare!
I built my first web site in 1997, and so much has changed since then. Today’s web sites should be built with two audiences in mind. People and Search engines.
1) People: Your business web site allows you to put your best foot forward in front of the world. Business and organizations of any size can (and should) have professional sites. I recently read that over 70% of consumers pre-qualify a new business online by visiting their web site before even visiting the business!
With almost 3/4 of people getting their first impression of an organization online, it is mission critical to have a website that educates about your company and the value that you offer. With a web site you are in control of your brand.
2) Search Engines: Today’s phonebooks aren’t books at all, they are sites likeGoogle, MSN & Yahoo! New technology, but old-school marketing prevails. In the olden days, if your business couldn’t be found in the book, it didn’t exist (in the all important consumers eyes).
Today that is true as well. If someone “Googles” your business name or for your products and services and they don’t find you, they will go to your competitor. If you don’t exist online, eventually you won’t exist at all.
I built my first Facebook Fan Page back in 2009, and so much has changed since then. Facebook has made the internet approachable, and even fun.
There are literally millions of people using Facebook each day that don’t consider themselves geeks or even computer people. This flood of new people is a tremendous opportunity.
These users are checking you out on Facebook AND on your web site. The power of Facebook is that way users create and/or share info about your organization. They shape your brand! It is your job to help share what you want them to share.
And the winner is?
As you might guess, the the winner is the businesses who use BOTH a professional web site and Facebook page. The trick is how to do them both together, without wasting a lot of precious time. I’ve seen many business start to put a ton of content together and placing it only on their Facebook page.
The result is an anemic web site and an annoying business Facebook page. You need to find balance and integrate the two. Your local web developer should be able to advise or consult for best strategies.
I invite you to meet with your favorite marketing geek and draft up a online marketing plan that uses complementary web, social and eMail marketing to drive your bottom line up and up. To learn more about online marketing visit omOriginals.com and check out some upcoming class schedules. Call (360)575-9839 or online @ omoriginals.com
Oscar Myre IV is the web guru and head geek at his web development and marketing company, omOriginals Marketing! in Longview, WA. omOriginals serves over 300 businesses, both locally and internationally based. When he is not being geeky for businesses, he enjoys playing in his backyard with his kiddos and running the lake.
The battle is on!