Retain customers and Grow your business with e….

Hello Geeks,
It is my job to help businesses with their marketing and communications needs. We are always on a quest to find cost-effective (with emphasis on effective) way to help businesses grow. Before you figure out what you marketing you need to first consider “who“ you wish to market to.  I read many articles discussing ”Customer Acquisition vs. Customer Retention” Or what does it cost to get a new customer compared to the cost to keep and current customer? My conclusion. The best potential customers to market to, are those that you have already done business with. ~:-)
I recently found the following stats from Frederick Reichheld of Bain & Company to back this it up.

• Acquiring a new customer can cost 6 to 7 times more than retaining an existing customer.
• Businesses who boosted customer retention rates by as little as 5% saw increases in their profits ranging from 5% to a whopping 95%.

Now that we got the “who” to market to. What is the most cost-effective way to connect with our current customers. I found eMail to be the answer. Disclaimer: I know that not “Everyone” has an eMail account. But, I can’t think of a friend that I personally have that doesn’t have eMail. I Googled for some stats and according to Internet World Stats almost 80% of North American have internet access. http://www.internetworldstats.com/stats14.htm
Back to eMail. I’m not suggesting that you starting eMail everyone in the world. That is SPAM. I don’t believe that sending SPAM (Unsolicited eMail) benefits legitimate businesses. I’m saying eMailing can be a few very effective to nurture current customers and potential customer who opt-in or sign-up for your eMail Marketing list. But, no one was to joining one of those so we created “VIP eClubs” for businesses. The eClubs help them say, “Thanks” to their customers and deliver value to their inboxes. Many of our clients have us send coupons, tip & tricks or newsletters or articles like this <GeekSpeak>.
The key to eMail marketing is to deliver professional eMails, consistently and to offer a genuine value. We’ve had the opportunity to help business that on have a just a few eMail address to business that have collected thousands. Regardless of the size of your list, eMails can be sent for a fraction of the cost of postage from the USPS.
I love to harness the power the the Internet and eMail to help businesses. Here are just a few types of business that we’ve had the honor to setup and manage eClubs for; Nail studios, Chiropractors, Restaurants, Coffee Shops, Professional Services, HVAC, Car Washes, Non-Profits, Retail Stores & Automotive Repair. Regardless of your industry a professional eClub should be part of your marketing plan.  Want to see what one of these things look like? I thought you’d never ask. ~:-)
You can sign-up for GeekSpeak @ http://omoriginals.com/omoriginals/eclub
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To learn more about eClub for your business you can contact omOriginals and request a free 30 minute eClub consultation. omOriginals.com | 360.575.9839
Oscar Myre IV is the owner and creative director at the flourishing company, omOriginals Marketing! in Longview, WA. They’re local geeks and ad designers for this paper, who have esteemed clients from all over Cowlitz County (and the nation), and would be happy to chat with you about your own online marketing goals and thoughts. They can be reached at (360)575-9839 or online @ omOriginals.com