Happy (do something) New Year!

Ready for a New Year for your business? Well then you need to do something NEW.
If you don’t want it to be just like last year you should trying something new and different.
Theoretical physicist and old school Geek,  Albert Einstein was a revolutionary. He encouraged us to do things differently. I love his theory of insanity. “Insanity: doing the same thing over and over again and expecting different results.”
The good news is that we don’t need to understand the electromagnetic field or the quantum theory to revolutionize our business. ~:-)
For the new year I encourage you to use some new technology and improve (or begin) your online marketing.
We simply need to make more connections more often with our potential customers. It is simple, but I didn’t say easy. Get out your Rolodex (physical or digital) and update your contact info for friends and clients.
Getting Started.
I first recommend we take an honest assessment of where you are at today and where you’d like to be in 3, 6 or 12 months. Please fill out this basic goal worksheet that I’ve included in this article and then pat yourself on the back – you’ve just completed the first step towards revolutionizing your business.
1) Grow your Facebook Fans
Invite ALL of your customers and friends to “like” your page.
2) Grow your other social networking contacts
There are many social networks out there. Wikipedia lists about 100 “major active social networking sites”. Since time is finite, I would just look to Google+, LinkedIn & Twitter. You might find other industry specific sites – add them to your list.
3) Grow your eMail Marketing List
Start collecting Names and eMails from everyone you do (or would like to do) business with. You can do this by having entries at your front desk, by asking and even direct from your website or Facebook or Google+.  Many of our clients and business associates utilize this information with an eClub, a monthly eMailout for informational items, holiday greetings or coupon offers for eClubbers only.
4) Grow your Snail Mail list
Postage isn’t cheap, but direct mail (if properly targeted) has the potential to generate more sales. Add the mailing addresses of your clients that aren’t in your address book yet.
5) Connect :-)
This is the fun part. Share your success!
Share on the social sites, start an eMail list, send direct mail & start BLOGGING. The key to connecting is to deliver value. If you give real value people will appreciate the connection.
Some of our clients share specials or coupons, others share updates about the business offerings and service. Our focus @ omOrignals Marketing! is to share knowledge, have some fun while helping people grow their businesses.
Ready to get different results?
Then you, my friend, are ready to try something new. If you’d like to increase your connections, please contact omOriginals for a 30 or 60 minute consult. I’d be happy to help you connect the dots. I encourage you to do something new & different in 2012 to revolutionize your business through creative marketing!
Oscar Myre IV is the chief Geek and Creative Director at omOriginals Marketing! in Longview, WA. His team of individuals help create and produce anything and everything “marketing” – from web sites to graphic design (like all the great ads in this publication), and everything in between….including +1 codes.
Reach them 9am – 5pm Monday through Friday @ 575-9839 or online anytime @ www.omOriginals.com