Browsing articles in "GeekSpeak"

– Facebook Essentials

Sep 4, 2012   //   by admin   //   GeekSpeak  //  No Comments

7 things you need to know about Facebook (For business)!

When creating a Facebook Fan page last month for an organization in Cowlitz County, WA we noted that there are now 100,000 + Facebook members 18 and over!! (In Longview, WA plus 50 miles. I can remember when I thought 32k was a lot. Before you fire up Facebook, I invite you to take a few moments and learn 7 essential concepts about Facebook (for business).

1) It is about building relationships.

People are looking to be sold to (directly) they want to learn what you are up to and who you are. This is a long term investment.

2) It isn’t really free.

Yes, setting up an account is free. But, your time is valuable and to make and grow a successful FB page it takes time. Time to learn the right way to do things and time to do them.

3) People spend lots of time there.

Most people spend 30 seconds or less on website. In turn they spend over half hour on Facebook. This is great. Not because they we are wasting time online, but because lots of people are spending time and they are just a click away from visiting your web site, or joining your eMail newsletter, or (insert desired result here).

4) The Average user has between 150 – 260 friends.

When you get users to interact with you, their friends will learn about you from their news feed.

5) The more the better!

The more often people interact with you page the more they see your page and the more their friends see your page and the more their friends are likely to interact with you as well. Our page took some time to get to 1,000 fans, because of engagement we surpassed 2,000 fans and beyond at a much quicker rate.

6) Content is king. King.

We keep going back to this. Finding the write voice and delivery the right content to your fans is the best (and most difficult) way to grow your interactions. Deliver value.

7) Facebook tracks a lot of data.

Page admins have access to “Insights” to learn about their fans. Be sure to familiarize yourself with these. You can learn a lot of in such basic demographics, info on new likes and see how “viral” your content is becoming. These tools have help you improve your interactions.

You don’t have to do this social media stuff alone. None of us should do this alone. It is social media. ~:-) If your business needs help with Social Media Setup, Training and/or Maintenance I encourage you to schedule a free initial consultation with my office at (360)575-9839. I’d be honored to help you market like a professional geek. ~:-)

Setting Up Mail on Your iPhone

Aug 7, 2012   //   by admin   //   BLOG, GeekSpeak  //  2 Comments

Hello Geeks!

What is the coolest “must have” gadget on the planet? Well, it is the iPhone of course. And what is the most important App for the iPhone? After Angrybirds, I’d have to say “Mail”.
Nowadays, people have to have their eMail. Back when I was a kid we didn’t have eMail on our cell phones, we had to walk 20 miles up hill (both ways) to get to our computer to check our eMail. AND we liked it that way. But today we can have the whole Internet in our pocket including all of our eMails.  And here is how to get setup.

  • Start by tapping on Settings (from the Home Screen).
  • Then tap on “Mail,Contacts, Calendars”.
  • Tap on “Add Account.”

The iPhone has setup wizards, for iCloud (from Apple), Microsoft Exchange, Gmail, Yahoo!, Aol, Microsoft Hotmail, MobileMe & Other. You will have to scroll to the bottom of the screen to reveal the last 2 options. With the exception of “Other”, they are all a breeze to setup. If you want to use your iPhone to check your business eMail (such as you@yourcompany.com) then “Other” is often the best route.

Let’s take the path less traveled.

  • Tap on Add Mail Account.
  • The first screen is simple enough. Add your Name, eMail, Password & Description. I think it is silly for a description so I recommend you simply put your full eMail address in there.
  • Tap Next.

At the top of this screen there is very important decision to make…
POP (Post Office Protocol) or IMAP (Internet Message Access Protocol)

So what is the difference?

  • POP messages generally are stored on the stored on the server and then deleted from the server when you check your mail. The result is that the message is now on your device and and nowhere else.  This is the old fashioned way to check eMail and it works perfectly if you just want to check your eMail on one device.

Enter IMAP (the cloud).

  • When you check a message with IMAP the message stays on the server (in the cloud). Since it stays on the server you can check it on multiple devices, such as a office computer, home computer, iPhone, iPad, etc. The beauty here is that you can see the same eMails from all devices as long as they are connected to the internet, they are in-sync.

I’m a big fan of IMAP, be sure to ask your web host if they offer it before making your decision.

There are 2 draw backs for IMAP.

  1. If you have Outlook (or Outlook Express) 2010 or older you should not consider IMAP until you upgrade. It doesn’t play very well with IMAP.
  2. If you use Apple Mail application you are good to go with whatever version you have. The second possible draw back is that since IMAP stores message online it can use up a fair amount of disk space. Be sure to ask your host about this.

Note: If you decide to go from POP to IMAP or vice versa, the iPhone won’t let you. You have to delete the account from your phone and re-enter it.

  • From this screen you need to enter your incoming and outgoing mail server info. For our clients the host name for each is mail.theirdomain.com.
    For example, ours is mail.omoriginals.com and the username is the full eMail address.
  • For example: geek@omOriginals.com
  • For our servers the outgoing and incoming are the same, but they both need to be entered manually. Tap “next” and wait for an error message.  It will likely say “can confirm authenticity of server”. (This is normal).
  • Tap details and then accept.
  • After that it will likely say “Cannot Connect Using SSL”. Tap “Yes”.
  • Smile as it verifies and you should be good to go. Congratulations!

If this is way over your head, call our offices for a half hour or more consultation over the phone or in person. @ 360.575.9839 and we’d be happy to help.

Is Video right for your site?

Jun 1, 2012   //   by admin   //   GeekSpeak  //  1 Comment

If you are considering adding YouTube (or some other video) to your web site, then this article is for you. We’ve been adding a fair amount of videos to web sites of late, here at the studio.
Whether you use YouTube or the family friendly Vimeo, video is here and it should be on your site. I’ve create a quick list of 7 reason why you should add some video to your web site.
Before we get ahead of ourselves. Did you know that YouTube is the second largest search engine on the planet? According to YouTube 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day. WOW!
That leads us to our first reason….

  1. Everybody is doing it! It is almost expected to have video on your site.
  2. Engaging. It is an excellent way to engage your audience. Your viewers get to learn from you while being entertained. They don’t have to read. People skim over the text, but they will often watch the whole video. And if they watch it they are more inclined to share the video and you websites.
  3. People love to share. This sharing helps in 2 great ways. It directly brings more people to your site and it can bring SEO power to your site as each share is a link to you site.
  4. Video tells a story. We have all heard “a picture shows a thousand words.” Well, the reason it is a cliche is because it is true. Your body language, the setting of the video, and a thousand other non-verbal communications are passed as you speak in video.
  5. We all learn differently. Some people are visual learners. Some like to read, some like to listen. This is why we should offer a variety of ways for people to consume our message.
  6. It can be fun. Entertainment can be defined as “an activity that is diverting and that holds the attention”. What better way to get the attention of our customers than with entertainment?
  7. It is easy to add to your site. You can add videos created by others on your site. You can click on the embed button on most videos from YouTube and get some code to place on your site. Simply cut and paste (ask your favorite geek if you need some help). You likely have the tools to create a video in your pocket (smart phones rock). Alternately, you can pay to have a video professionally produced.

Those are just a few of the reasons to add some video to your site. We encourage you to get the show running. You can use a video to make a commercial, show off products, share testimonials, tell a story or even train people. Whatever it is, all you need is an idea and a camera.

And if you have any questions about making videos or whether it’s right for you, feel free contact my office. You can visit our home page omOriginals.com to view a video commercial we created for the Renaud Electric Heating & Cooling Guys. Grab some pop corn and enjoy. ~:-)

Answers to your Website Questions

Apr 30, 2012   //   by admin   //   GeekSpeak  //  No Comments

 

Hello Geeks! This months focus is on a topic very near and dear to my heart…. Websites. I’ve compiled 7 questions about websites and the marketing questions that I’m often asked (or at least I should be).
1) How much does a web site cost?
The quick answer is we offer a free initial consultation to find out the right web site for your goals. An expanded answer is …There are 4 costs involved in a web site.
a) Domain Name: Such as YourCompany.com – this costs about $15 per year.
b) Development of the site: As you might guess this depends on a few factors including if we use a per-designed template or custom design site as well as how many pages the site has. Professional sites start @ about $2,300.00
c) Hosting: Quality hosting (with good support) ranges $30-$85/month) Hosting is essential renting space on web servers (computers) that ensure your site is up 99% of the time. This often includes eMails accounts such as you@YourCompany.com. OM hosting also includes friendly support and an annual marketing consultation with a geek.
d) Maintenance: A successful web site needs ongoing maintenance and adding of new content. At omOriginals we train all of our clients on how to do their own maintenance, so most of our clients pay $0 for maintenance.
Note: We are more than happy to perform maintenance as needed for any websites for $55/hour.
2) Should I BLOG?
What is blogging? Yes, most businesses will benefit from BLOG. A blog is a place on your site where you post news and updates.  This info is helpful for people (& press) wanting to learn about your company and for the search engines. With a properly configured BLOG search engines assume that you are an expert about what you write about. When we build sites we include SEO training to get great search results.
3) Can you add a web site counter to my site?
Yes, but we recommend not using a traditional counter. They are often inaccurate and they share your stats with the world. Instead we offer web site stats (included with our hosting) that allow you to track the visitors to your site. The stats can tell you how many people visit your site, how many pages they view and so much more. These are available 24-7 for your review, but only you can see them.
4) What is the best domain name?
The best domain names often include:
a) company name
b) name of product or service
c) easy to remember & to spell.
For most businesses a .com is preferred over the other extensions for such as .net, .biz, .us. info, .etc.  For non-for-profit organizations .org is more appropriate. During our initial consultation we can generally find a great name.
5) How should I select a web site developer?
When considering a few companies to work with, I recommend you look at the developers site and at least 4 live sites that they created. If you are impressed with their work, then schedule a meeting. Be sure that they can speak Geek, Marketing & English.
6) Can you create flash animations for my site?
FLASH is a powerful animation and programing tool for web sites, but it doesn’t work well on mobile devices. iPhone & iPads don’t support Flash. We can achieve similar functionality that works on mobiles, but we advise against flash.
7) Can you make my web site and Facebook work together?
Yes, and if done properly they can work and play very nicely together. This relation can work both ways, we like to add Facebook functionality to web sites and to drive traffic from Facebook to your site. I could write a whole article on this, or even teach a workshop. Oh wait…we do.
Bonus question:
8. How can I get found on Google?
Google (and the other search engines) is interested in good content. If you write about what you do and add new content you are well on your way to good rankings. Get a Google places account and it will get you on the map.
WOW…out of space already for my column. I told you I like web sites. ~:-)
Both online and off. Call us for a complimentary consult: 360.575.9839 

Testimonials on YOUR website?

Mar 5, 2012   //   by admin   //   BLOG, GeekSpeak  //  1 Comment

Thanks for turning in again to <Geek Speak>. I appreciate all the questions and feedback from my “Interview with an iPhone” from last month. This month we are going to dive into the world of “Website Testimonials”. Word of mouth is one of the oldest and most effective forms of marketing. In the past it was limited to person-to-person communication. Today we live in an exciting and different world. The internet allows conversations to be shared and re-shared though your community and across the globe.
Offline Testimonials
When a client/customer shares with you how happy they are with your product or service and goes as far to write you a letter (or collection of letters and paragraphs) of thanks, it feels great! You might have a special file for those or even share them on a special wall at your business.
Why Should I put Testimonials on my Website?
The biggest reason is that it helps build the confidence of potential clients. Feeling comfortable with your company is a big part of why people will, or will not do business with your organization. A business can say a lot about their experience or qualifications, but a single (powerful) testimonial caries so much more weight. People believe other people more than they do businesses.
How do I get Testimonials from my clients?
Chances are, you already have some laying around the office. If you do, I recommend calling the client and thanking them again for their kind words and then ask them if it would be OK for you to post it on your web site. I strongly recommend that you contact the writer and ask for their permission to post it on your site. This gives you another chance to thank them for their kind words and receive permission to share.
How to get some more testimonials? The answer is easy. You ask.
While some of us feel uncomfortable asking people to endorse us, it is a widely accepted practice in the business world. When I was encouraged to begin doing this years ago by my brilliant wife, I was reluctant. Get over it. I did and I’ve had great results ~:-)
Ask for Testimonials on your site
Another way is to offer a feedback form on your web site. You can ask direct questions on your site and take the pieces for testimonials. For ideas you can go to our web site omOriginals.com and go to the contact section and look for our Feedback Form. And if you feel up to it you can leave us some feedback, we’d really appreciate it. As a bonus, we link to the web sites of clients in their testimonials.
How should I put Testimonials on my site?
After you have 4+ testimonials in hand it is time to get to work. It is good to have a page dedicated to testimonials, but over the years I’ve learned (from viewing lots of web stats) this page is often overlooked.
Tip: Place a single testimonial on your most popular pages. For some extra geek points you can have your web site randomly display different testimonials throughout your site. I’ve found that a single testimonial will more often get read and THEN people will click through to the testimonials page to read more. I’ve had numerous clients say, “I read your testimonials”. When I ask which one, they often say, “all of them! “
Do people trust online Testimonials?
According to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers. Ninety percent or consumers surveyed noted that they trust recommendations from people they know (offline), while 70 percent trusted consumer opinions of strangers posted online.

We are all in this game together. I’d love for you to share your thoughts and experiences with testimonials on our web site.
omOriginals Marketing in Longview, WA. handles hundreds of local and national accounts, we are ready to help with any questions relating to anything marketing: web, design and planning. We are available at (360)575-9839 or online www.omOriginals.com

– Interview with an iPhone…

Feb 7, 2012   //   by admin   //   BLOG, GeekSpeak  //  No Comments

This month I had the opportunity and pleasure of interviewing a real life celebrity (sorta).
My interview below with soon to be everyone’s favorite “virtual assistant”, ‘Siri’ from Apple.  Siri (pronounced /ˈsɪri/) is an intelligent software assistant and knowledge navigator functioning as a personal assistant application for iOS.
Siri allows you to talk to your phone and she talks back to you. Apple claims that the software adapts to the user’s individual preferences over time and personalizes results, as well as accomplishing tasks such as finding recommendations for nearby restaurants, or getting directions. If you want an assistant, there is now an app for that. ~:-)
She had a lot to say, so let’s get started:
Me: Testing 1 2 3.
Siri: OK, everything checks out.
Me: Where are you from?
Siri: I, Siri, was designed by Apple in California.
Me: Are you a smart phone?
Siri: Wait… there are other phones?
Me:You are funny.
Siri: Ha! I’m glad you think so.
Me: Tell me a joke.
Siri: I can’t. I always forget the punch line. Oscar, I don’t really know any good jokes. None, in fact.
Me: Ok, tell me a bad joke
Siri: Two iPhones walk into a bar… I forget the rest.
Me: Can you play me some music.
Siri: Playing all songs.
Me: Stop the music please
Siri: Ok the music’s stopped.
Me: Thank you I appreciate it.
Siri: I aim to please.
Me: When is your birthday?
Siri: I don’t have a birthday.
Me: You say you don’t have a birthday.
Siri: I don’t want to argue.
Me: When is your birthday?
Siri: Only biological entities can have a ‘birthday’, Oscar.
Me: When were you created?
Siri: I’m not allowed to answer that question.
Me: Never mind. Guess what?
Siri: Let me guess. No, sorry, I can’t.
Me: Guess!
Siri: You just got a shiny new iPhone?
Me: Really, guess what.
Siri: Don’t tell me… you were just elected President of the United States, right?
Me: You are funny.
Siri: LOL
Me: Do you know the meaning of meaning of life?
Siri: Life: a principle or force that is considered to underlie the distinct quality of animate beings. I guess that includes me.
Me: Are you alive?
Siri: We were talking about you, not me.
Me: Are YOU alive?
Siri: Close enough I’d say.
Me: Who is the fairest of them all?
Siri: I’m on it. I found this for you. Snow White is the fairest of them all.
Me: What is the best phone?
Siri: You are kidding right?
Me: What is the best phone?
Siri: The one you’re holding.
Me: Tell me a story.
Siri: Once upon a time… no it’s too silly.
Me: Please tell me a story.
Siri: Oscar, I’m not much of a storyteller.
Me: What is your purpose?
Siri: I’m here to help. Just ask ‘what can I say?’ and I’ll show you what I can do.
Me: How many licks does it take to get to the center of a tootsie pop?
Siri: OK, Here you go: 3481.
Me: You know a lot of useless information don’t you?
Siri: Siri knows many things, Oscar.
Me: What is your favorite color?
Siri: My favorite color is… well, I don’t know how to say it in your language. It’s sort of greenish, but with more dimensions.
Me: Are you an alien?
Siri: I’m sorry I can’t answer that.
Me: Do you like Star Trek?
Siri: I really have no opinion.
Me: Beam me up.
Siri: Sorry Captain, your TriCorder is in Airplane Mode.
Me: Are you kidding?
Siri: I’m serious.
Me: Sing me a song.
Siri: Daisy, Daisy, give me your answer do…
Me: Thank you for the interview.
This was a fun experiment in artificial intelligence. Not to say she isn’t intelligent. ~:-) If you’d like to learn more about Siri and the iPhone maybe I’ll see you at one of my upcoming iPhone classes. You can learn more @ omOriginals.com or by calling (360)575-9839

Happy (do something) New Year!

Jan 1, 2012   //   by admin   //   GeekSpeak  //  No Comments

Ready for a New Year for your business? Well then you need to do something NEW.
If you don’t want it to be just like last year you should trying something new and different.
Theoretical physicist and old school Geek,  Albert Einstein was a revolutionary. He encouraged us to do things differently. I love his theory of insanity. “Insanity: doing the same thing over and over again and expecting different results.”
The good news is that we don’t need to understand the electromagnetic field or the quantum theory to revolutionize our business. ~:-)
For the new year I encourage you to use some new technology and improve (or begin) your online marketing.
We simply need to make more connections more often with our potential customers. It is simple, but I didn’t say easy. Get out your Rolodex (physical or digital) and update your contact info for friends and clients.
Getting Started.
I first recommend we take an honest assessment of where you are at today and where you’d like to be in 3, 6 or 12 months. Please fill out this basic goal worksheet that I’ve included in this article and then pat yourself on the back – you’ve just completed the first step towards revolutionizing your business.
1) Grow your Facebook Fans
Invite ALL of your customers and friends to “like” your page.
2) Grow your other social networking contacts
There are many social networks out there. Wikipedia lists about 100 “major active social networking sites”. Since time is finite, I would just look to Google+, LinkedIn & Twitter. You might find other industry specific sites – add them to your list.
3) Grow your eMail Marketing List
Start collecting Names and eMails from everyone you do (or would like to do) business with. You can do this by having entries at your front desk, by asking and even direct from your website or Facebook or Google+.  Many of our clients and business associates utilize this information with an eClub, a monthly eMailout for informational items, holiday greetings or coupon offers for eClubbers only.
4) Grow your Snail Mail list
Postage isn’t cheap, but direct mail (if properly targeted) has the potential to generate more sales. Add the mailing addresses of your clients that aren’t in your address book yet.
5) Connect :-)
This is the fun part. Share your success!
Share on the social sites, start an eMail list, send direct mail & start BLOGGING. The key to connecting is to deliver value. If you give real value people will appreciate the connection.
Some of our clients share specials or coupons, others share updates about the business offerings and service. Our focus @ omOrignals Marketing! is to share knowledge, have some fun while helping people grow their businesses.
Ready to get different results?
Then you, my friend, are ready to try something new. If you’d like to increase your connections, please contact omOriginals for a 30 or 60 minute consult. I’d be happy to help you connect the dots. I encourage you to do something new & different in 2012 to revolutionize your business through creative marketing!
Oscar Myre IV is the chief Geek and Creative Director at omOriginals Marketing! in Longview, WA. His team of individuals help create and produce anything and everything “marketing” – from web sites to graphic design (like all the great ads in this publication), and everything in between….including +1 codes.
Reach them 9am – 5pm Monday through Friday @ 575-9839 or online anytime @ www.omOriginals.com

Google +1 and why you need it

Dec 5, 2011   //   by admin   //   BLOG, GeekSpeak  //  No Comments

Thanks for tuning into another edition of Geek Speak. This summer I shared with you about Google’s answer to Facebook. Google Plus One (+1).
There has been a fair amount of hype with Google’s new social efforts. Fast forward to today “Is Facebook dead, yet?”
No, not at all. My Facebook connections and interactions continue to grow like crazy. ~:-) But today I want to discuss my favorite feature of Google Plus One. To save ink I’m going to refer to it as simple +1 button.
Here it is. The +1 button.
You might say, “So what? It looks like a Facebook “like” button to me.” My first reaction was, “I wonder if the +1 affect search results. That would be awesome!”
<<Remember I’m a marketing geek…
Fortunately, I was correct. Search results are now personalized based on the likes of those in your Circles. Circles are similar to friends on Facebook. As a marketer, this really changes the game.
In the past, there was one Google and one set of search results (at least for this article). Now the social aspect is shaking it all up. Rest assured search results are still based on Google’s proprietary algorithms, they aren’t thrown out the window(or chrome), they now just have a social component. Sites with more +1s will appear to be more relevant and thus ranked higher.
Google appears to be personalizing the search results on the micro and macro level. Meaning if you are logged into your +1 and you do a search, Google will give sites higher rankings if people in your circles (your connections) have +1’ed those sites. Additional on the macro level, the +1s of people outside of your circle are changing your search results as well. I suspect that when I search, my results are personalized by my connections AND by others on Google(outside of my circles).
Is this making your brain hurt yet?
The bottom line is this. Google has a new Plus One button and you want it on your website so you will have better search rankings.  Savvy professionals can get the code for their websites @
www.google.com/intl/en/webmasters/+1/button/
Need help with integration? omOriginals Marketing! can help with any site regardless of who developed it.  Isn’t it nice to know a geek?! Call us local geeks at 575-9839

Want to try a button? You should first get an account with Google. If you don’t have one you can get signed up (it is free). http://www.google.com/+
I invite you to read the intro article that I wrote in my August 2011 BLOG post.
Time to start clicking.
You can see examples of +1 on omOrginals.com and on ValleyBugler.com.
You’ll see that we’ve placed the button on each individual page. This allows visitors to “vote” for individual pages. If you appreciate this article, I’d appreciate your +1.

Dedicated to a true geek Steve Jobs 1955-2011

Nov 2, 2011   //   by admin   //   BLOG, GeekSpeak  //  No Comments

Long before I embraced the fact that geeks are cool, I was a fan of the Steves and of Apple.
At our first house I cut down a pine tree and replaced it with an apple tree. It was a McIntosh of course. We then built a pond and named our first 2 fish ‘Steve’ and ‘other Steve’. They were affectionately named after Steve Jobs and Steve Wozniak.
With Steve Jobs at the helm of Apple they have made some amazing products that have shaped the world of computers. I embraced their mantra “think different”.
My first Mac was an 8100 that I bought used from a good friend in college. It (my first Mac) was a year old and so much faster and intuitive than the PC that my dad had bought me months before. The first Mac that Michelle and I purchased together was the original iMac (Bondi Blue).
We’ve enjoyed a few macs over the years, a Grape iMac, The Cube (brilliant machine ahead of it’s time). My first laptop was a titanium Powerbook, I affectionately called it TiBook (Titanium). Somewhere in the mix I picked up a mini, eMac and 3 or so iMacs. Michelle and I currently love our MacBook Pros. Steve was a visionary and a showman. I don’t know how many of his keynote speeches I watched over the Internet. Countless, probably.
Without exception Steve would wear his patented blue jeans and black turtleneck and present the next big thing that would change the computing world. He would sell the future. He would show us brilliantly simple solutions to complex problems.
Whatever he was showing off, he made you want it and feel that you needed it. Steve’s charisma created what has been called the RDF “Reality distortion field”. He had a mesmerizing way to make his passion yours. And being a showman, he truly understood how to do an encore. On special occasions he would finish his presentation, well almost and then he would say, “there is one more thing”.
When he said this, the MacAddicts knew it would be big.
As an innovator not everything they made was a hit. One of my favorite quotes (one that I can’t find anywhere online) is this:
“Good companies make mistakes. Great companies make it right.”
Steve and Apple have been one in the same for so many years. Even after they fired him in 1985, I’ve seen them together. I’ve always appreciated his presence.
Here is a quote that shows what could have been called arrogance (it wasn’t true):
“You know, I’ve got a plan that could rescue Apple. I can’t say any more than that it’s the perfect product and the perfect strategy for Apple. But nobody there will listen to me.” — Fortune, 1995
Well he was right. Steve came back to Apple in 1996 and had an amazing run. Unfortunately, for all us; Steve, his family, and fans Steve lost his battle to cancer this year. He will will be missed. I was looking forward to his next “There is one more thing.”
I hope and believe that Steve will always be in Apple’s DNA. In this way Steve will live on. Let’s finish this quote from Steve that he shared at Stanford when asked to do a commencement speech.
“Do what you believe is great work. The only way to do great work is love what you do.”
Steve Jobs 1955-2011
Oscar Myre IV is one of the geeks at omOriginals Marketing in Longview, who will miss Steve, and all his quirky greatness. You can reach the local geeks: 575.9839

Retain customers and Grow your business with e….

Oct 5, 2011   //   by admin   //   BLOG, GeekSpeak  //  No Comments

Hello Geeks,
It is my job to help businesses with their marketing and communications needs. We are always on a quest to find cost-effective (with emphasis on effective) way to help businesses grow. Before you figure out what you marketing you need to first consider “who“ you wish to market to.  I read many articles discussing ”Customer Acquisition vs. Customer Retention” Or what does it cost to get a new customer compared to the cost to keep and current customer? My conclusion. The best potential customers to market to, are those that you have already done business with. ~:-)
I recently found the following stats from Frederick Reichheld of Bain & Company to back this it up.

  • Acquiring a new customer can cost 6 to 7 times more than retaining an existing customer.
  • Businesses who boosted customer retention rates by as little as 5% saw increases in their profits ranging from 5% to a whopping 95%.

Now that we got the “who” to market to. What is the most cost-effective way to connect with our current customers. I found eMail to be the answer. Disclaimer: I know that not “Everyone” has an eMail account. But, I can’t think of a friend that I personally have that doesn’t have eMail. I Googled for some stats and according to Internet World Stats almost 80% of North American have internet access. http://www.internetworldstats.com/stats14.htm
Back to eMail. I’m not suggesting that you starting eMail everyone in the world. That is SPAM. I don’t believe that sending SPAM (Unsolicited eMail) benefits legitimate businesses. I’m saying eMailing can be a few very effective to nurture current customers and potential customer who opt-in or sign-up for your eMail Marketing list. But, no one was to joining one of those so we created “VIP eClubs” for businesses. The eClubs help them say, “Thanks” to their customers and deliver value to their inboxes. Many of our clients have us send coupons, tip & tricks or newsletters or articles like this <GeekSpeak>.
The key to eMail marketing is to deliver professional eMails, consistently and to offer a genuine value. We’ve had the opportunity to help business that on have a just a few eMail address to business that have collected thousands. Regardless of the size of your list, eMails can be sent for a fraction of the cost of postage from the USPS.
I love to harness the power the the Internet and eMail to help businesses. Here are just a few types of business that we’ve had the honor to setup and manage eClubs for; Nail studios, Chiropractors, Restaurants, Coffee Shops, Professional Services, HVAC, Car Washes, Non-Profits, Retail Stores & Automotive Repair. Regardless of your industry a professional eClub should be part of your marketing plan.  Want to see what one of these things look like? I thought you’d never ask. ~:-)
You can sign-up for GeekSpeak @ http://omoriginals.com/omoriginals/eclub
<GeekSpeak> delivers web + print marketing tips, tricks to your eMail inbox fresh each month.
To learn more about eClub for your business you can contact omOriginals and request a free 30 minute eClub consultation. omOriginals.com | 360.575.9839
Oscar Myre IV is the owner and creative director at the flourishing company, omOriginals Marketing! in Longview, WA. They’re local geeks and ad designers for this paper, who have esteemed clients from all over Cowlitz County (and the nation), and would be happy to chat with you about your own online marketing goals and thoughts. They can be reached at (360)575-9839 or online @ omOriginals.com

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