Time to Kick the Tires

Greetings!

Can you believe it? September is half over! As we begin to think about getting our cars ready for the fall and winter months, we can’t forget to maintain our client base. I am not just talking about you, our valued Web Site Maintenance and eMail Marketing clients, but yours.

“It is not what you know but who you know…”

On the web there is a bit of reality to this statement. I have been to web sites that were well marketed and easily found on search engines that didn’t have a lot of content. I have also been to web sites with amazing content that no one knew about.

In reality the phrase above should be: With the right knowledge and audience your business can flourish online.

There are a couple tricks to being highly rated with Google that are inexpensive and uncomplicated. When you buy a new car you have to drive it or the tires lose air and the engine coughs and sputters when you start it for the first, in a long time, the same goes with your web site; don’t let it just sit there.

If you have invested in a web site then make sure to use it to get you places on the web.  I understand that the basic content: hours, contact information, even your products and services might not change that much, but even a couple paragraphs in a blog entry about your product or services count as checking the oil. If you or your web master don’t maintain your web site it wont travel very far.

Another way to help your rating with Google continue to gain speed is to find a way to get traffic to your web site; You wouldn’t build your store front in a field with no streets.

There are many ways to do this, but one that seems to be getting the attention of your customers is eMail Marketing campaigns that are interesting and relevant. If you have an eMail Marketing campaign, when was the last time you changed your offer? Our most successful clients have themed campaigns they have helped us to design for them that their clients love.

Not sure what to do? We have a client that gives us the coupons he runs in the local newspaper to send out to his clients via eMail. Another client has us eMail his newsletter and put it on his blog, which not only updates his site but brings more clients to his site for the other important resources he offers.

When it comes to marketing your business make sure you are a resource and that you don’t forget to fuel up your web site.

omOriginals Marketing! invites you to take advantage or our complimentary Annual Web Site Review. If we haven’t gotten to your name on the list, please Call, eMail or Find us on Facebook us to schedule yours. It’s good to get out and kick the tires!

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