Allied Telesis Web

Allied Telesis is a technology company with a portfolio of products and technologies providing end-to-end networking solutions for enterprise, government, education and critical infrastructure customers.


Allied Telesis wanted to improve the overall user experience of their website and to develop creative strategy and direction for graphics, web promotions and design templates for presentations.

My Role

As the Senior Visual Designer, my role was to influence virtually all aspects of the creative process – from ideation and concept all the way through presentation, approval & implementation and execution.  We used Google Analytics to access the strengths and weakness of the website to make intelligent improvements.


  • Creative Strategy
  • Creative Direction
  • Analytics
  • Ideation
  • Iconography
  • Processes
  • User Flows
  • Information Architecture & Navigation
  • Site Map
  • Wireframes
  • Interactive Prototypes
  • Finished Design
  • HTML and CSS with Style Guide


Key metrics of the web site improvements

  • Page view increase of 12% (with same traffic)
  • Visit duration increased by 16%
  • Bounce rate has decreased by 22%