RAM Mounts designs and manufactures rugged mounting solutions for (often) digital devices from it’s locations in Seattle Washington.
Overview
As the Web Team, it was important for us to provide an improved user experience for desktop and mobile viewers. We worked hard to create a streamlined system to help people find and configure the best product for their adventure.
My Role
I was hired to take ownership of the complete online experience. As the Web Team Lead, I was responsible to understand RAM Mounts products, customers, and how the website was currently serving them. I was then responsible to propose improvements and to deliver. I designed the site based on my research.
Users
The target audience is people who wish to secure digital devices (phones cameras, laptops, tables, etc) in a variety of environments such as cars, bikes, motorcycles, boats, airplanes, spaceships, etc. The is also expanded to businesses that would resell securing solutions.
Deliverables
- Market Research
- Competitive Analysis
- User Interviews & Testing
- Personas
- Card Sorting
- User Flows
- Information Architecture & Navigation
- Site Map
- Wireframes
- Interactive Prototypes
- Finished Design
- HTML and CSS with Style Guide
Results
- Improved conversion rate by over 33%
- Increase online revenue by 18%
- Increased transactions by 15%
- Increased average order by 3.6%
- Decreases bounce rate by 5.8%
