Love is in the air!
My clients love WordPress and they love bringing more people to their websites. If you combine the love; you get one of my most frequently asked questions about websites: “How can I improve the search engine rankings of my WordPress powered website?”
Right out of the box, a WordPress blog is remarkably well optimized for the search engines. But, for the best Search Engine rankings you should also optimize the individual pages. This increases chances of being found in Google and other search engines.
Here is a peek at some of the Elements of Search Engine Optimization (SEO).
Keywords and Phrases: These are the words that you want people to “google” to find your site.
Keyword Density: This is how packed your page is with your keywords.
Headings and subheadings: These are ways for you to tell visitors and search engines what is most important on your page or post.
Titles: Titles are at the top of your page and they are the first thing that Search Engines see (and use to rank). It is recommended that titles are between 40-70 characters.
Meta Descriptions: These are what users see in the search results. Links internal and external both play a role in SEO as well.
Word Count: The total words on the page. It is recommended that you use at least 300 words per page that you wish to rank well.
I’d like to think the info above could make you an SEO ninja. But, even with these nuggets of wisdom, it is inconceivable that you can easily apply this knowledge to your site. (isn’t is fun to say inconceivable?) I’ve done a lot of optimization by hand, but I won’t make you do that. Since I like you, I’m going to share one my of my favorite WordPress Plug-ins with you.
WordPress SEO by Yoast (yoast.com).
I believe WordPress to be one of the best, if not THE best search optimized Content Management System on the planet. WordPress SEO raises the bar to a whole new level with on-page analysis and targeting. After you in Install the WordPress SEO you can set up site-wide settings and each page has its own SEO ranking. Each page is evaluated on over 10 parameters and give Red (Bad) Orange (Warning) and Green (All Good) badge.
You can then follow their suggestions to improve on your page in real time. It is amazing to be able to make some change and click update to see how they affect your results. WordPress SEO has a free and a premium version that includes a few extra features and enhanced support for only $89.
Once you get Yoast installed onto your platform, and running, I’m sure you will love how it improves your search engine rankings.
Granted, all of the above can be quite confusing if you’re new to the web site lingo. If you need help along the way, feel free to reach out to me. Be sure to ask me about how I can train you to be an SEO ninja or hire me to do the dirty Search Engine Optimization work for you. ~:-)