Google has made huge changes in search results done on mobile phones & tables.….
From Google: “Starting April 21st, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results.
Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
This means they now penalize websites in mobile web searches if the sites aren’t mobile friendly.
People are referring to this as Mobilegeddon. The end of desktop search. Hype aside, here are 5 things you need to know about the Google Mobilegeddon:
- Isn’t it just for mobile Google Searches?
You are correct, the search results on mobile devices are the only results that will be changed at this time. Keep in mind that roughly half of Google Searches are done on mobile devices. Google is banking on higher and higher percentages of surfers to be mobile.
- When do the Google Penalties begin?
By the time the article is put to ink (and blog) you will see a dramatic change. In other words….now.
- Aren’t most websites mobile friendly?
Not yet. According to Forrester Research, just 38% of business websites are currently optimized for mobile–and some 86% of all U.S. smartphone users search via Google. “Businesses must improve the usability of their websites on smartphones and tablets now, or risk being buried among 177 million websites in Google search,” the firm notes.
- How can I check if my website is mobile-friendly?
You can find out directly from Google. Their quick test will tell you how your website plays with mobiles. www.google.com/webmasters/tools/mobile-friendly
- What do I need to do?
If your website passes the test then you don’t have to do a thing. But, if you don’t like your results, it is time to talk to a web developer about making your site mobile friendly.
“If you’re not mobile friendly today, you can take action and Google will notice,” says Barry Schwartz, an editor of the SearchEngineLand website. “You’ll get your ranking back rather quickly, once you become mobile friendly.”
- Do I need a whole new website?
Not necessarily. There are quite a few solutions to pass the Google test. I recommend talking with a professional website developer about using a Website Plugin or considering a responsive theme. Don’t rush into anything. When your site becomes mobile friendly, Google will start liking you again.
Warning: I’ve seen a lot of companies offering to build secondary mobile websites. These websites tend to redirect your traffic to their own websites. Not good for you.
Do you have questions about optimizing your site for mobile devices? Let’s chat!